Privacy Policy
How we collect, use and protect your data. Last updated: 3 April 2026.
1. Who We Are
This website, sugardaddy.london (“Sugar Daddy London”, “we”, “us”, “our”), is an informational resource about sugar dating in London. We are not a dating platform, do not host user profiles and do not facilitate introductions between individuals. This privacy policy explains how we collect, use, store and protect information when you visit our website.
If you have questions about this policy, contact us at hello@sugardaddy.london.
2. What Information We Collect
Information you provide directly. If you contact us via email, we collect your email address and any information you include in your message. We do not require registration, accounts or personal information to access any content on this website.
Information collected automatically. When you visit our website, we may automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages and the date and time of your visit. This information is collected through cookies and similar tracking technologies (see our Cookie Policy below).
We do not collect: names, home addresses, phone numbers, financial information, dating preferences or any other personal details beyond what is described above. We are not a dating platform and have no reason to collect personal data of this nature.
3. How We Use Your Information
We use the information we collect for the following purposes:
To operate and improve our website. Technical data helps us understand how visitors use our site, which pages are most popular, where visitors come from and how we can improve the user experience.
To respond to enquiries. If you email us, we use your contact information to reply to your message. We do not add your email to any mailing list unless you explicitly request this.
To analyse website performance. We use analytics tools to understand traffic patterns, measure the effectiveness of our content and identify technical issues. This data is aggregated and anonymised wherever possible.
To serve relevant advertising. If we display advertising on our website, we or our advertising partners may use cookies to serve ads that are relevant to your interests. See the Cookie Policy section below for details and how to opt out.
4. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your data on the following legal bases:
Legitimate interests. We have a legitimate interest in understanding how visitors use our website so that we can improve our content and user experience. This applies to analytics data and technical information collected automatically.
Consent. Where we use non-essential cookies (such as analytics or advertising cookies), we rely on your consent, which you can provide or withdraw through our cookie consent mechanism.
Contractual necessity. If you contact us with an enquiry, processing your email address is necessary to respond to your request.
5. How We Share Your Information
We do not sell, rent or trade your personal information to third parties. We may share data in the following limited circumstances:
Service providers. We use third-party services for website hosting, analytics and potentially advertising. These providers may process data on our behalf under strict contractual terms. Our hosting provider is responsible for the technical infrastructure of the website. Google Analytics (or equivalent) processes anonymised traffic data.
Legal requirements. We may disclose information if required by law, regulation, legal process or governmental request.
Sponsor. Our sponsor, Sugar Daddy Planet, does not receive any visitor data from this website. Links to Sugar Daddy Planet’s website are clearly marked, and any data you provide on their platform is governed by their own privacy policy.
6. Data Retention
Analytics data is retained for a maximum of 26 months, after which it is automatically deleted. Email correspondence is retained for as long as necessary to address your enquiry and is deleted within 12 months of the last communication unless there is a legitimate reason to retain it longer. Cookie data is retained for the periods specified in our Cookie Policy below.
7. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right of access. You can request a copy of any personal data we hold about you.
Right to rectification. You can request that we correct any inaccurate data we hold about you.
Right to erasure. You can request that we delete any personal data we hold about you, subject to any legal obligations that require us to retain it.
Right to restrict processing. You can request that we limit how we use your data in certain circumstances.
Right to object. You can object to our processing of your data based on legitimate interests.
Right to data portability. You can request a copy of your data in a structured, machine-readable format.
Right to withdraw consent. Where processing is based on consent (such as non-essential cookies), you can withdraw your consent at any time.
To exercise any of these rights, contact us at hello@sugardaddy.london. We will respond within 30 days.
8. Data Security
We take reasonable technical and organisational measures to protect the information we collect from unauthorised access, loss, misuse or alteration. Our website uses HTTPS encryption to protect data in transit. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. International Transfers
Some of our service providers (such as analytics and hosting providers) may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses or equivalent mechanisms approved under UK GDPR.
10. Children
This website is not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected data from a minor, we will delete it immediately.
11. Third-Party Links
This website contains links to third-party websites, including Sugar Daddy Planet and other external resources. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
12. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
13. Contact & Complaints
For questions or concerns about this privacy policy or how we handle your data, contact us at hello@sugardaddy.london.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.