Cookie Policy
How we use cookies and similar technologies on this website. Last updated: 3 April 2026.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet or smartphone) when you visit a website. They are widely used to make websites work more efficiently, to improve the user experience and to provide information to the site owners. Cookies cannot access other data on your device and do not carry viruses.
2. How We Use Cookies
Sugar Daddy London uses cookies for the following purposes:
Essential cookies. These cookies are necessary for the website to function properly. They enable basic features such as page navigation, secure areas and accessibility preferences. The website cannot function correctly without these cookies. Essential cookies do not require your consent under UK law.
Analytics cookies. These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, traffic sources and navigation patterns. This data is aggregated and anonymised. We use this information to improve our content and user experience. Analytics cookies require your consent before being placed.
Advertising cookies. If we display advertising on this website, advertising cookies may be used by us or by third-party advertising partners to serve ads that are relevant to your interests, to limit the number of times you see a particular ad, and to measure the effectiveness of advertising campaigns. Advertising cookies require your consent before being placed.
Preference cookies. These cookies remember choices you make on our website, such as your cookie consent preferences. They help us provide a more personalised experience. Preference cookies require your consent before being placed.
3. Cookies We Use
The following table describes the specific cookies used on this website:
wordpress_sec / wordpress_logged_in — WordPress session cookies. Used to manage authenticated sessions for site administrators. Duration: session. Cannot be disabled.
wp_lang — Stores the language preference. Duration: session. Cannot be disabled.
_ga / _ga_* — Google Analytics cookies. Used to distinguish users and track page views, session duration and traffic sources. Duration: up to 2 years. Requires consent.
_gid — Google Analytics cookie. Used to distinguish users. Duration: 24 hours. Requires consent.
cookie_consent — Stores your cookie consent preferences for this website. Duration: 12 months. Essential for remembering your choice.
Third-party ad cookies — If advertising is displayed, third-party partners may place cookies to serve relevant ads. Specific cookies depend on the advertising partner. Duration: varies. Requires consent.
4. Third-Party Cookies
Some cookies on this website are placed by third-party services that appear on our pages. We do not control these cookies. The main third-party services that may place cookies on this website include:
Google Analytics — For website traffic analysis. Google’s privacy policy: policies.google.com/privacy
Google Fonts — For displaying custom typefaces. Google’s privacy policy applies.
Sugar Daddy Planet — Links to Sugar Daddy Planet’s website may place cookies when you click through. Sugar Daddy Planet’s own privacy and cookie policies govern any data collected on their platform.
5. Managing Your Cookie Preferences
Cookie consent banner. When you first visit our website, a cookie consent banner allows you to accept or reject non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site, which will trigger the consent banner again.
Browser settings. You can control and delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies and set preferences for specific websites. Instructions for the most common browsers:
Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and site permissions > Manage and delete cookies
Google Analytics opt-out. You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Please note: disabling essential cookies may prevent some features of the website from functioning correctly. Disabling analytics cookies will not affect your browsing experience but will prevent us from understanding how visitors use the site.
6. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. There is currently no universal standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we respect your right to control your data through the cookie consent mechanisms described above.
7. Changes to This Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or applicable legislation. Any updates will be posted on this page with a revised “last updated” date. We encourage you to review this policy periodically.
8. Contact
If you have questions about this cookie policy or how we use cookies, contact us at hello@sugardaddy.london.
For broader data protection concerns, see our Privacy Policy. You also have the right to contact the Information Commissioner’s Office (ICO) at ico.org.uk or 0303 123 1113.